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Pursuit of Excellence

Visit the Pursuit of Excellence area in NFDA Central to be inspired by this year's winners and learn what it takes to earn the award for your funeral home.

Pursuit of Excellence is the premiere recognition program for funeral service, setting standards of excellence that motivate funeral home staff, inspire innovation and sustain consumer confidence in the funeral profession.

NFDA's Pursuit of Excellence program recognizes funeral homes that are committed to providing outstanding service to the families and communities they serve and are dedicated to achieving the highest professional and ethical standards.

There's still time to apply for the 2013 Pursuit of Excellence.

  • Download the 2013 Pursuit of Excellence Registration and Application Materials.
  • All materials (including the registration form, if not previously submitted) from U.S. firms must be postmarked by July 12, 2013, and arrive at NFDA no later than July 19, 2013. 
  • Entries from firms outside the U.S. must be postmarked by July 12, 2013, and arrive at NFDA no later than July 26, 2013. 

For more information, please visit www.nfda.org/pursuitofexcellence.




Why did Bill Booker apply for the Pursuit of Excellence? 

"We want our staff and the public to know that we really are different than the other firms in town."

Bill Booker
Roller-Chenal Funeral Home

Pursuit of Excellence Award Recipient
Little Rock, Arkansas
NFDA member: 32 years
Convention attendee: 16 years
Pursuit of Excellence participant: 10 years